Privacy Policy

Last updated: February 23, 2026

1. Information We Collect

We collect information you provide directly to us when you use the 90gut personality assessment service:

• Assessment Data: Your responses to the 24 questions regarding your physical traits and habits.
• Usage Data: Anonymous analytics data regarding how you use our website, gathered via Umami Analytics (a privacy-first analytics tool). We do not use invasive cookies.
• Contact Information: If you choose to contact us, we collect your email address and any other information you provide.

2. How We Use Your Information

We use the information we collect to:

• Generate and display your custom personality archetype and results.
• Improve our algorithms and the accuracy of our service.
• Analyze web traffic and measure engagement anonymously.
• Respond to your customer service requests and communicate with you.

3. Data Storage and Security

Your assessment responses are processed locally in your browser to generate results. We may store anonymized, aggregated responses for research purposes, but these are not tied to your personal identity. We use reasonable security measures to protect your information.

4. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share anonymous, aggregated data with research partners, but this data will never contain any personally identifiable information.

5. Third-Party Services

Our payment processing is handled by Stripe. When you make a purchase, you are subject to Stripe's Privacy Policy. We also use Umami Analytics which does not collect personally identifiable information and does not set tracking cookies across other websites.

6. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

7. Contact Us

If you have any questions about this Privacy Policy, please contact us at: shoawn1b@gmail.com